Results
- 1,200+
- Verified creators
- Under 1h
- Campaign setup
- 99.9%
- Payout accuracy
Onboarded in year one
Down from three days
The challenge
Deals were being run over email and spreadsheets. Nobody could tell which campaigns were live, what had been agreed, or when a creator was due to be paid.
How we approached it
Modelled the deal lifecycle first
Brief, shortlist, offer, contract, delivery, approval and payout became explicit states before any UI work started.
Built verification into onboarding
Follower authenticity and audience overlap are checked at signup, so a brand never shortlists an unverified account.
Wired escrow to milestones
Stripe Connect holds funds against deliverables and releases them on approval, which removed the manual reconciliation step.
The outcome
Campaign setup dropped from days to under an hour. Payout disputes fell to near zero once milestones and usage rights lived in one contract of record.
